Brief: Create an innovative UK cider brand to breathe new life into the cider market, targeting a modern audience and redefining cider's perception as a fresh, exciting choice. The goal is to make cider appealing and accessible to a broader demographic, encouraging a new generation of cider drinkers.
Concept: I wanted to create a brand that encourages individuals to craft their own unique drinking experiences. The aim was to empower the audience to embrace their sense of adventure and freedom, enabling them to create memorable moments with every sip, The brand should reflect a spirit of fun, exploration, and personal connection.
Solution: Temptation Cider offers a fresh approach to revitalising cider's appeal. Through playful characters and bold packaging, each flavour is brought to life, enticing consumers to explore and embrace their cider journey. The vibrant designs and engaging marketing materials are crafted to make cider an exciting and modern choice for a diverse audience.
Brand Identity: The logo and slogan show the essence of Temptation Cider. The modern and clean design of the logo, paired with the inviting slogan 'Your Moment. Our Craft.', sets the tone for a brand that is both premium and accessible.
Flavours & Characters: A vibrant lineup of flavours, each represented by a unique and playful character. The wide variety of flavours ensures there is something for everyone, inviting consumers to explore and find their favourite. The characters, with their distinctive 'tipsy' look, add a fun and playful touch, making each can a part of a larger, engaging story. The design choice aims to make cider exciting, approachable, and a part of memorable drinking experiences.
Posters: The series of posters showcase the unique identity of Temptation Cider through bold colours and engaging slogans.
Reinventing Cider: Capturing the mission to redefine the cider experience.
Your Moment. Our Craft: Emphasising the personal touch and craftsmanship in every can.
Explore. Sip. Repeat.: Encouraging the adventurous spirit of the audience.
Cider-Lover or First-Time Sipper?: Welcoming both loyal cider fans and newcomers.
United by Shared Experiences and Memorable Moments: Celebrating the connections and memories made over a refreshing drink.
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If you enjoyed this project and are interested in collaborating or commissioning work, feel free to message me. I'm always excited to work on new and creative projects!
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