Brief: Create a children's shoe brand that integrates sustainable practices, engages children through playful design, and educates about environmental conservation. The brand should appeal to both children and parents by combining fun, adventure, and a premium feel.
Concept: The JungleToes brand is inspired by the jungle, aiming to evoke a sense of adventure and exploration in children. The brand's elements include playful shapes, vibrant colours, and jungle-themed illustrations that captivate children's imaginations. The brand also focuses on sustainability, incorporating recycled materials and promoting eco-friendly practices.
Solution: developed a complete branding package including logo, character design, game board shoe boxes, and social media campaigns. The packaging doubles as a board game, promoting reuse and interaction. Social media posts emphasise education on jungle conservation, signing with the brand's eco-friendly ethos.
The Logo: The JungleToes logo combines playful typography with jungle-inspired shapes, creating a fun yet sophisticated look. The tagline 'Little Feet, Big Adventures' encapsulates the brand's mission to inspire exploration and adventure in children.
The Shapes: Incorporating playful and abstract shapes inspired by jungle elements to create a cohesive and engaging visual language for the JungleToes brand. These shapes are used across various brand touchpoint to maintain a consistent and fun theme.
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